Thursday, December 18, 2025

SEOs Should Not Dismiss Geo for Being Low-Traffic

Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in 2025. Learn how you can reframe your existing tactics, why your off-site content strategy is critical, and what questions you should be asking when considering whether to focus on GEO.

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WTF is NLWeb? — Whiteboard Friday

What is NLWeb? Crystal Carter explains how the Natural Language Web uses the ASK protocol and your structured data to prepare your site for ...