Friday, September 12, 2025

Create High-Impact Content Using Backward Design — Whiteboard Friday

Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

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Quantifying YouTube Keyword Opportunities — Whiteboard Friday

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and va...