Friday, August 15, 2025

How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday

Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.

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Quantifying YouTube Keyword Opportunities — Whiteboard Friday

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and va...