How to Decide Between One Domain or Many for SEO — Whiteboard Friday

Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting. Discover why larger websites often have greater pull for attracting links and traffic, and when maintaining separate domains might make strategic sense.

Ziff Davis's Study Reveals That LLMs Favor High DA Websites

Discover the key findings from a Ziff Davis study on LLM training data and how it can help you improve your efforts to rank for generative search features.

How To Manage Old Content on a News Website

Managing old news content? Learn proven strategies to update, archive, or remove articles to boost SEO, streamline performance, and maintain site authority.

Create High-Impact Content Using Backward Design — Whiteboard Friday

Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact content using backward design, a strategic approach that prioritizes measurement to achieve better marketing results.

Keyword Cannibalization: What it is and How to Fix it

Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues.

Top SEO Tips for 2025 — Whiteboard Friday

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources.

8 Ways To Automate SEO and Content Tasks With LLMs

Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.